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Beth Ann Kupchinsky is the owner of BAK Communications, which offers writing collaboration services to authors and strategic communications consulting to both large and small businesses.  She founded BAK Communications at the end of 2016 after a 17 year career with American Express.

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Since founding BAK Communications she has worked with a diverse roster of clients, including authors, a Mental Game Coach, a private school, a video production agency, and a Fortune 100 firm.

 

In her last American Express role, Beth served as Vice President, Public Affairs & Communication, supporting the Vice Chairman of the firm, who is currently the CEO.  In this capacity she created and implemented the annual strategic employee communications plan for the Vice Chairman, increasing his visibility globally, making him more accessible to Vice President leaders, and raising his leadership profile with more than 30,000 employees. 

 

Prior to that role she was the Vice President leading communications for Global Business Services, the company’s shared services organization.  Here she was responsible for communicating highly complex change initiatives for American Express, including: the introduction of new global workspace standards, launch of new procurement platform in the U.S., and the switch to a new elevator call system at company headquarters.  Beth also developed and executed a comprehensive year-long plan to establish a cohesive culture in this newly formed organization that brought together disparate functions.  The group’s annual employee satisfaction scores were among the highest in the company.

 

Previous roles during her American Express tenure included leading internal communications for the company’s consumer card, customer service, consumer travel, interactive, and B2B organizations.  During that time some of her accomplishments included:

 

  • Led the design, marketplace launch and updates of the company’s external Consumer Resources website in the wake of the Financial Crisis and resulting credit card regulation.

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  • Was fully accountable for the communications platform for an audience of 12,000 customer service employees in the midst of major culture change.  Initiatives supported included introducing a mission statement, co-branding with external partners, communicating one-time pay bonuses, reinventing the approach to employee town halls, and announcing a new career development framework and corresponding compensation changes.

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  • Communicated significant restructuring projects, including: the closure of a core AXP servicing facility in Greensboro, NC, impacting approximately 2,400 employees; the closure of Amex Assurance offices in Green Bay, WI, impacting approximately 300 employees; and coordination of reengineering announcements across the global consumer organization.

 

Prior to joining American Express Beth held roles at GCI Group, Automated Concepts Incorporated, and W.P. Carey & Co., Inc.  She earned her Bachelor of Arts degree from Lehigh University and lives in New Jersey with her husband and their three children.

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